Black Friday taking a back seat to Small Business Saturday this year

Black Friday is traditionally seen as the kickoff for America's Christmas shopping season, but inflation appears to have shifted consumer behavior ...

November 23, 2022
7:14 PM

Black Friday is traditionally seen as the kickoff for America's Christmas shopping season, but inflation appears to have shifted consumer behavior this year to the point Black Friday will be eclipsed ever so slightly by Small Business Saturday. A new survey released by Bankrate.com found that 59% of holiday shoppers are likely to hit stores on Small Business Saturday, while 56% plan on making purchases on Black Friday. A new survey from Bankrate found more holiday shoppers plan to hit up Small Business Saturday than Black Friday this year.

Breck Dumas